Facebook Tracks (and backtracks) with Beacon
A security researcher at Computer Associates has published some
juicy information about Facebook’s new Beacon Advertising system. Some are shocked at the idea that their online behavior is being tracked and reported to Facebook by Beacon affiliate websites, even when they are not logged into Facebook. This was a litmus test by Facebook as they seek ways to monetize the site, but damage control is needed after a raft of high profile criticism. Frankly, I’m surprised at the level of negative reaction. Interesting (and slightly creepy?) stuff.